Based in the North of England with established working partners in London and the South, this self-titled “microbe-indie” has spent the last seven years or so in a state of constant production, creating a slew of series for various broadcasters, primarily in the UK and the States with clients including GSB, ITV and Turner.
Building on the initial success of it’s male- skewed ‘entertainment’ brands such as the massively popular, cult clubbing show ‘UK Uncovered’ and the hugely entertaining ‘Michelle Marsh’s Steam Room’, the company has since dipped its big toe into serious documentary and more recently worked with other indies on ‘family-oriented-comedy-slanted-factual-entertainment’. Admittedly that last genre does sound a little contrived but alas, what doesn’t in telly nowadays?
Alongside this prolific output for such a small outfit, the company has more recently also been involved in the process of acquiring content for a UK channel, which has since led to the ongoing acquisition of content for a variety of portals with various partners.
As well as traditional programming, Blue August has a diverse range of non-broadcast projects currently in development, including ‘Messages of Hope’; a content-focused web portal which offers emotional support and ‘counseling by proxy’ to sufferers of disease; ‘The Klubhaus’ – next generation streaming channel for the antidote to “serious” clubbing culture; “Who Killed Leeds United?” – an innovative cross platform whodunit that will appeal to anyone with even the slightest interest in the seedy world of professionalism in sport.
BAC has frequently used alternative models of funding to enable traction to be gained for projects that then go on to generate revenue on a perpetual basis, via a number of different streams. This approach to solving the biggest problem in TV (you know, the one where content creators hold out their hat in exchange for ideas that they can make fit current perceived needs/wants) has now led the company to a place where it can channel the proceeds back into ‘alternative’ projects. The type of which may not initially appeal to broadcasters’ traditional or perceived needs but nevertheless ones that are essentially ahead of the curve: all without the crippling R&D&P frequently inherent with the old models. Wow, that almost sounded serious for a second there, so let’s end this paragraph by paraphrase Michael J Fox :
“..I need to get BAC to the future” *groan*
